Kristin Kaplan : Integrator & Founder, Digital COO Academy | Follow Your Strengths
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Follow Your Strengths

I’m sure you have heard the phrase “follow your passion!” before. Frankly I’m not a fan of that phrase. Everyone has all sorts of passions (myself included) but often those passions just don’t make good businesses. For example, my first passion was music. I lived and breathed music growing up. I played piano, wrote songs, and later in high school I loved learning about the technology behind music which eventually led me to get my Bachelor’s Degree in Recording Arts (yes I went to school for music recording and ended up a wedding planner). Clearly music is a huge passion of mine. But a career in music? That would be close to impossible to make happen due to my lack of artistic ability, failing music sales, and the over-saturation of the industry. So instead I found myself in a whole other world.

Many people ask if I’ve always loved weddings or been obsessed with them since I was little. Truthfully? I wasn’t at all. In reality, I saw that people owned wedding planning businesses, thought “hmm, I think I’d be really good at that since I’m crazy organized, love being in charge, and tend to be a good people person.” And thus my business was born.

Instead of following my passion, I followed my strengths, which led to a successful business. When creating a business, everyone is always so quick to look to what makes their heart sing, but sometimes it’s best to let those passions be passions. My passions now include reading, running, and knitting. So instead of figuring out ways to make businesses out of those, I use them to relax and re-energize myself. But my business is built around what I truly excel in.

Spend some time examining your strengths and build your business around what you do better than everyone else and you’ll be setting yourself up for success.

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