The Four Seasons of Business | Kristin Kaplan : Integrator & Founder, Digital COO Academy
The Four Seasons of Business | Kristin Kaplan : Integrator & Founder, Digital COO Academy
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The Four Seasons of Business

I fully admit that I’m someone who LOVES to plan, anything and everything. So it was a little unusual that I began 2018 without much of one at all. With a crazy busy holiday season I didn’t even have time to think about goal setting or diving into my Powersheets so I waited until January but instead of going full steam ahead once the new year began, I spent the entire month just taking in my thoughts and really thinking through all my ideas. And the biggest download that I had was that I needed to create more consistent content. So I decided to start a podcast. And I spent the better part of the winter and early spring just generating ideas, working on my messaging, and creating the first episodes. And that’s it. I didn’t launch a million things, I wasn’t constantly trying to get new clients, I just spent the first 3 months of the year in a planting season. I was creating things on the back-end and sowing the seeds for future growth

This was the first time I really allowed myself to be in just ONE season, typically I try to do everything at once. But it’s important to really understand that there are multiple seasons of business just like in life, which happen to be very much like the seasons of the year. 

There are seasons of planting (spring) – where you are sowing the seeds of what’s to come, you might be focused on learning, education, or just gaining experience, or maybe creating your products or services, this also includes putting out consistent content to grow your audience.

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