Kristin Kaplan : Integrator & Founder, Digital COO Academy | 2015 Year In Review Plus 2016 Goals
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2015 Year In Review Plus 2016 Goals

It’s time to bid farewell to 2015 and to be honest, I’m a little wistful. Usually December 31st has me ready to say “good riddance” to the outgoing year and welcome a fresh start with open arms but 2015 kind of rocked! This past year, my “one little word” was PURPOSE and it truly was a year of finding and strengthening my purpose. For the first time, I set out to make some big goals happen and search for further meaning in my marriage, family, business, and relationship with God and now looking back over past 12 months I am amazed by all the goodness that came of it. Of course, life isn’t always sunshine and rainbows and there were some missteps, struggles, and straight-up face plants but it really was a GREAT year. So now I’d like to share what did work for me and what didn’t work, along with my goals for the year ahead in the hopes that it helps you on your path to a fabulous 2016!

What DID work in 2015:

  • Goal Setting! I have followed along with Lara Casey’s goal setting methods before but 2015 was the first year that I ordered her Power Sheets and dove right in. I not only SET goals at the START of the year but I took ACTION each month to make progress in both my business and life and re-evaluated and refined those goals at the start of each month. It was a game-changer for me this year.
  • Focusing on my relationship with God. It had been a LONG time since I picked up a Bible or set foot in church (other than Easter and Christmas) but this year changed all that. I turned back to the Lord and spent time each day slowly regrowing that relationship and my faith in him.
  • Launching my new website! While I’ve been dabbling in consulting, coaching, and educating other business owners for a couple of years now, I stepped out of my comfort zone and created a separate business and website geared specifically towards this purpose. It was a LOT more work than I had planned, but in the end, I made it happen and am PUMPED to grow this side of my business in the new year.
  • Carving out time each week to work ON my business. I’m a huge fan of block scheduling and this year I made sure to set aside entire days of the week to only work ON my business. It’s so easy to get caught up in email and client work all the time but I learned that to truly grow your business, you actually have to spend A LOT of time on it.
  • Putting myself out there in the online world! Whether it be in FB groups or on Periscope I made a huge effort to help, teach, and support others and it paid off with amazing new friendships and tons of opportunities.
  • Creating the Wedding Business Bosses Facebook Group. I know we’re still in the infant-stage but I’m so thankful for the 400+ members of the group and all those who actively participate, support others, share resources and business tips, and just generally serve the group. I have big plans for the group in 2016 and I can’t wait to see it continue to grow and help our industry.
  • Learning and Accountability! I got hooked on Podcasts, joined a Mastermind group, joined the Savvy Business Circle with Heather Crabtree, and read 21 books in 2016. Whew! Looking back that was definitely a lot (and maybe a little TOO much) but I gained SO much new business knowledge and a LOT more accountability. The adage is true “If you’re the smartest person in the room, then you’re in the wrong room”.

What did NOT work:

  • Waking up a the same time as my kids. I started to implement the Miracle Morning towards the end of the year but then got derailed by the holiday season. I’m realizing though that it’s imperative that I wake up an hour before my children to organize my thoughts, pray, plan out my day, and read. I’m much more relaxed and ready to tackle the day rather than feeling frantic and rushed in the mornings.
  • Taking on TOO much. I was in a constant state of overwhelm this year (let’s face it, running two businesses comes with two very long to-do lists). I plan to be more intentional about what I say YES to and what I say NO to in 2016.
  • Being inconsistent with my health routine. I had some great months when I was eating healthy and running several times per week and then I’d just sort of get busy and stop. Taking this time for myself is SO IMPORTANT and the inbox and to-do list can always wait until I get some exercise in.
  • Not being intentional with my time on social media. Yes, it’s still a problem for me. I added Periscope into the mix this year and spent FAR too much time watching scopes and scrolling through Instagram feeds that were NOT serving my business in any way.
  • Lack of focus with my team. Growing a business is awesome but with growth comes more responsibility especially when it comes to leading a team. I felt a general lack of direction a lot this year in not knowing specifically what to outsource, how to outsource it, and to whom to outsource it. Not to mention, I didn’t set aside enough time to really train my team members well enough.

So what is my “one little word” for 2016? You probably guessed it…


My Goals for 2016

  • Continue to grow in my faith and spend time with God daily through prayer and the Bible.
  • Wake up at 6:00 AM every weekday and give myself an hour alone to gather my thoughts, pray, read, and map out my goals and tasks for the day.
  • Spend more intentional time with my husband and daughters (sans iPhone in hand). Schedule weekly check-ins, monthly date nights and plan a vacation together (alone!).
  • Be more intentional with our finances and make sure that we are sticking to a budget and not making frivolous purchases.
  • Create a solid marketing and social media plan and ONLY use social media with intent. No more aimless scrolling through feeds just to distract myself and procrastinate.
  • Outsource, outsource, outsource and fully train each member of my team in specific roles that are suited for their talents and strengths. I will not merely hire to “put butts in seats” but rather be intentional about putting the right butts in the right seats.
  • Increase my reach so that I can help MORE wedding industry business owners. My goal is to do this by growing my email list, offering free educational content via webinars and Periscope, and booking four guest blog features, three speaking engagements, and two podcast interviews throughout the year.
  • Launch a course for wedding planning business owners! Finally!
  • Book 6 full service weddings for 2017 and coach 12 driven wedding industry bosses to build a better business.
  • Carve out time for myself each week to run, read, knit, and do whatever makes me happy. I can not take care of others unless I take care of myself first.

So there you have it! What are your goals for 2016 and your “one little word”? I would love to hear! While I can’t always respond to every email I receive, I do read ALL of them and I love connecting with you and learning how I can better serve the wonderful wedding community.

Here’s to an intentional and fantastic 2016! 

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