Kristin Kaplan : Business Planning & Strategy | Episode 055: How To Build a Personal Brand with Mike Kim
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Episode 055: How To Build a Personal Brand with Mike Kim | Planning for Profit Podcast


Today I’m interviewing one of my favorite marketing consultants, Mike Kim. Mike shares with us how to build a personal brand and better your marketing game by building relationships.

Highlights:

1. How to stay focused and consistent with your marketing
2. Why you can’t afford to continually transition
3. Why marketing is about opening a relationship
4. How to get people to take the next step in your funnel and create infinite loops in your marketing campaigns
5. How to stand out with your personal brand and the three reasons people will tune into your content online
6. How to use “show & tell” to improve your marketing
7. Where the money is in marketing

Links and Resources Mentioned in this Episode:

How to get in touch with Mike Kim
Instagram
Facebook
Website
Podcast

About Mike

Mike is a business coach and marketing strategist who specializes in personal branding,
product launch strategies, and copywriting. His core philosophy of marketing is this:


Marketing isn’t about closing a sale, it’s about opening a relationship.

When we get this part of marketing right, results follow. He’s used this same approach to serve today’s most influential thought leader brands including John Maxwell, Donald Miller, Suzanne Evans, and Catalyst Leadership.

When we get this part of marketing right, results follow. He’s used this same approach to serve today’s most influential thought leader brands including John Maxwell, Donald Miller, Suzanne Evans, and Catalyst Leadership.

Before running his own consulting business, he worked for several years as the CMO of a successful multi-million dollar company near New York City. Nowadays you’ll find him traveling, speaking at conferences, looking for the next great place to scuba dive, and occasionally sipping a glass of Macallan 15 — all while coaching students, serving clients, and recording his show, the Brand You Podcast — a show dedicated to personal branding.

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