Kristin Kaplan : Business Planning & Strategy | business
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Episode 051: 5 Tips to Transform Your Money Game | Planning for Profit Podcast

On this episode we’re talking all about money once again! And I’m giving you some of my top tips to increase your prices and transform your money game. Highlights: Why you don't get to decide your value and who does decide what you're worth What you NEED to know to charge higher prices How to use lifetime customer value...

Episode 050: Charging What You’re Worth | Planning for Profit Podcast

Today we’re talking all about charging what you’re worth and what that REALLY means (because it's not what you think!). Highlights: The story of how I became obsessed with pricing The truth about how much money most people in the creative and online business industries are actually making What it means when people say "charge what you're worth" and...

Episode 045: Marketer Math and When $1 Doesn’t Actually Mean $1 | Planning for Profit Podcast

Today we’re talking all about marketing math and when a dollar doesn’t actually mean a dollar. Highlights:  How online marketers are using "marketing math" to boost their authority and sales Why you shouldn't take the term "7 figure business" at face-value The difference between vanity metrics and metrics that matter What truly constitutes price and value...