Kristin Kaplan : Business Planning & Strategy | business strategy
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Why Everyone Should Have a Profitable Business

Why Everyone Should Have a Profitable Business (Not Just People at the Top)

Today we’re talking all about some important myths when it comes to making more money in your business and I want to help bust those for you. I don’t need to worry about how to make real money in my business right now, I’ll worry about that later. Uhhh, when exactly is later? I hear this even...

How to Set Reasonable Salary Goals

Let’s talk pricing. Specifically, let’s talk about a really important topic that I feel there is a lot of mystique around, which is how do you decide how much money you should make? I’m talking net revenue here - your own salary or what you hope to pay yourself as the business owner. Should you...

How Disney Delivers Massive Value & Removes Price Objections

As you may know, if you follow me on Instagram, my husband and I brought our two girls on a trip to Disney World (we left the baby with my parents because, honestly, who wants to bring a baby to Disney World?). As we soaked in all the Disney magic, I couldn’t help but look...

How to Work With Fewer Clients But Make More Money

Today we are talking about quality clients vs. quantity of clients. I actually first began to think about this idea of as a kid. (Because I was a weirdo and apparently liked to ponder business even as an 8-year-old.) I remember talking with my dad once during a car ride about music and about who...

The Relationship of Time & Money in Your Business

You can’t talk about money and pricing without also talking about time. They are intrinsically linked to one another. My goal with this post is to get you to reframe how you value your own time and how to better price your products and services to reflect that. Society has told you from a young age...