Kristin Kaplan : Integrator & Founder, Digital COO Academy | how to be a wedding planner
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The Wrong Way to Price Your Services & Products

I’ve noticed that many small creative businesses go about the whole pricing thing completely backwards. Meaning they start with what they think their client or customer will pay instead of creating a pricing strategy that makes them what they need to make in their business. Why would you let your client or customer decide what to...

Follow Your Strengths

I'm sure you have heard the phrase "follow your passion!" before. Frankly I'm not a fan of that phrase. Everyone has all sorts of passions (myself included) but often those passions just don't make good businesses. For example, my first passion was music. I lived and breathed music growing up. I played piano, wrote songs, and later in...

Searching for White Space

Last week I spoke at Inspired Retreat which is hosted by my friend Amber Housely. Inspired is a 4 day retreat in the woods of TN for female business owners (it was like business summer-camp) and it was awesome! I was honored to speak on pricing strategy for both product and service based businesses but more importantly...

Setting Boundaries for Your Business

All small business owners struggle with separating their personal lives from their business lives, ESPECIALLY when working from home. I've been there too and I admit I still struggle with it during the weeks when nothing seems to go as planned (snowpocalypse anyone?). But I've found it's SO important to create boundaries for your business...