In this episode we are talking all about why you should STOP worrying about what other people charge and what to do instead. Highlights: Why you shouldn't base your pricing on what other businesses chargeWhy setting your prices lower than the rest of the market is not sustainableWhy you shouldn't worry about what "the market" will sustain...
I’ve noticed that many small creative businesses go about the whole pricing thing completely backwards. Meaning they start with what they think their client or customer will pay instead of creating a pricing strategy that makes them what they need to make in their business. Why would you let your client or customer decide what to...
So you want to start a business huh? Owning a creative business can be so fulfilling after all you are getting paid (hopefully) to do what you love and you can control your own schedule which are both definite wins! However the road to a profitable business is often a lot longer and more expensive than new...