Kristin Kaplan : Integrator & Founder, Digital COO Academy | kristin kaplan
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Business Start-Up Costs – Where to Invest First?

At some point every business owner must decide when and where to invest money to get their business or idea off the ground. Of course we all want to invest as little as possible because new businesses often mean no income…yet. But as with anything in life, less risk equals less reward and if you...

Money vs People

I adore this quote from one of my favorite authors and speakers, Simon Sinek. In small, creative businesses, often people feel ashamed to want to make money or to have lots of money. Talking about money (or making a lot of it) is often viewed as negative, but why? Is it because wanting money makes...

Follow Your Strengths

I'm sure you have heard the phrase "follow your passion!" before. Frankly I'm not a fan of that phrase. Everyone has all sorts of passions (myself included) but often those passions just don't make good businesses. For example, my first passion was music. I lived and breathed music growing up. I played piano, wrote songs, and later in...

Searching for White Space

Last week I spoke at Inspired Retreat which is hosted by my friend Amber Housely. Inspired is a 4 day retreat in the woods of TN for female business owners (it was like business summer-camp) and it was awesome! I was honored to speak on pricing strategy for both product and service based businesses but more importantly...