online business owner | Kristin Kaplan : Integrator & Founder, Digital COO Academy
online business owner | Kristin Kaplan : Integrator & Founder, Digital COO Academy
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Episode 098: Big Biz Lessons Learned Since Starting This Podcast | Planning for Profit Podcast

On this episode we’re talking all about some of the biggest business lessons I've learned since I started recording this podcast 97 episodes ago. Highlights: Discovering things I'm grateful for in 2020The business lesson that all visionary CEO's needWhy "done is better than perfect" doesn't always apply6 lessons that I'm leaning into as we move into 2021How...

Episode 097: How to Work Successfully with a Team of Contractors | Planning for Profit Podcast

On this episode we’re talking all about how to work more successfully with a team comprised of contractors vs. employees. Highlights: How teams are set up differently in the online business worldPros to working with contractors instead of employees4 key things to consider when working with contractorsSteps for success in building a team that works effectively and...

Episode 096: Naming Your Brand & Online Offers with Joey Vitale | Planning for Profit Podcast

On this episode I interview my friend Joey Vitale of Indie Law, about what you need to consider when naming your business, brand, courses, and other online assets. Highlights: The biggest mistakes online entrepreneurs make when naming their business, offers, and brand assetsWhat makes a trademark weak or strongHow safe protected your brand really is with or...

Money vs People

I adore this quote from one of my favorite authors and speakers, Simon Sinek. In small, creative businesses, often people feel ashamed to want to make money or to have lots of money. Talking about money (or making a lot of it) is often viewed as negative, but why? Is it because wanting money makes...

Follow Your Strengths

I'm sure you have heard the phrase "follow your passion!" before. Frankly I'm not a fan of that phrase. Everyone has all sorts of passions (myself included) but often those passions just don't make good businesses. For example, my first passion was music. I lived and breathed music growing up. I played piano, wrote songs, and later in...

Searching for White Space

Last week I spoke at Inspired Retreat which is hosted by my friend Amber Housely. Inspired is a 4 day retreat in the woods of TN for female business owners (it was like business summer-camp) and it was awesome! I was honored to speak on pricing strategy for both product and service based businesses but more importantly...