Kristin Kaplan : Business Planning & Strategy | planning
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Episode 060: Lessons From My Last Launch V.2 | Planning for Profit

Today I'm sharing a behind-the-scenes look at my last launch and what worked, what didn't, and what I'd change for the next one. Highlights: How to recognize a cash cow in your businessDiscussing the Pareto Principle and how it applies to your businessWhy you need to par down your offerings to what's most likely to generate the...

Episode 059: Accomplishing Your Goals with ALoN DaviD of 90X | Planning for Profit Podcast

On this episode I interview, ALoN David, the creator of the 90X Goal Planner, on how to set better goals and actually accomplish them and the goal setting system and planner that he created. Highlights: The mistakes entrepreneurs are making when setting goalsWhy procrastination is costing you much more than you thinkWhy it’s actually good thing if...

Episode 050: Charging What You’re Worth | Planning for Profit Podcast

Today we’re talking all about charging what you’re worth and what that REALLY means (because it's not what you think!). Highlights: The story of how I became obsessed with pricing The truth about how much money most people in the creative and online business industries are actually making What it means when people say "charge what you're worth" and...

Episode 045: Marketer Math and When $1 Doesn’t Actually Mean $1 | Planning for Profit Podcast

Today we’re talking all about marketing math and when a dollar doesn’t actually mean a dollar. Highlights:  How online marketers are using "marketing math" to boost their authority and sales Why you shouldn't take the term "7 figure business" at face-value The difference between vanity metrics and metrics that matter What truly constitutes price and value...

Episode 038: My Word For The Year | Planning for Profit Podcast

On this episode I'm sharing my word for the year and talking about how my word just might help you have your biggest year yet. Highlights:  What I learned from my daughter's dance team competition My word of the year for 2019 How choosing a word for the year can help keep you focused Links and Resources...