Kristin Kaplan : Business Planning & Strategy | planning
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Episode 082: Why Hiring An Integrator Won’t Fix Your Business | Planning for Profit Podcast

Today we're discussing why bringing on an integrator isn't a one-step solution to growing your business. Highlights:  What it means to step into the CEO role in your businessWhat's keeping online business owners stuckThree reasons hiring an integrator isn't going to fix your business & common misconceptions about integratorsWhat you CAN expect to happen when you bring...

Episode 067: Getting Found Online with Myrna Daramy | Planning for Profit Podcast

Today I'm interviewing my friend and digital marketing strategist, Myrna Daramy, and we're talking all about how to make sure people can actually find your business and brand easily online so that you can book more clients and customers. Highlights: How DMO (Digital Marketing Optimization) is the new SEO A simple step you can take...

Episode 060: Lessons From My Last Launch V.2 | Planning for Profit

Today I'm sharing a behind-the-scenes look at my last launch and what worked, what didn't, and what I'd change for the next one. Highlights: How to recognize a cash cow in your businessDiscussing the Pareto Principle and how it applies to your businessWhy you need to par down your offerings to what's most likely to generate the...

Episode 059: Accomplishing Your Goals with ALoN DaviD of 90X | Planning for Profit Podcast

On this episode I interview, ALoN David, the creator of the 90X Goal Planner, on how to set better goals and actually accomplish them and the goal setting system and planner that he created. Highlights: The mistakes entrepreneurs are making when setting goalsWhy procrastination is costing you much more than you thinkWhy it’s actually good thing if...

Episode 050: Charging What You’re Worth | Planning for Profit Podcast

Today we’re talking all about charging what you’re worth and what that REALLY means (because it's not what you think!). Highlights: The story of how I became obsessed with pricingThe truth about how much money most people in the creative and online business industries are actually makingWhat it means when people say "charge what you're worth" and...

Episode 045: Marketer Math and When $1 Doesn’t Actually Mean $1 | Planning for Profit Podcast

Today we’re talking all about marketing math and when a dollar doesn’t actually mean a dollar. Highlights: How online marketers are using "marketing math" to boost their authority and salesWhy you shouldn't take the term "7 figure business" at face-valueThe difference between vanity metrics and metrics that matterWhat truly constitutes price and value and why arbitrarily setting...