Kristin Kaplan : Business Planning & Strategy | planning
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Episode 050: Charging What You’re Worth | Planning for Profit Podcast

Today we’re talking all about charging what you’re worth and what that REALLY means (because it's not what you think!). Highlights: The story of how I became obsessed with pricing The truth about how much money most people in the creative and online business industries are actually making What it means when people say "charge what you're worth" and...

Episode 045: Marketer Math and When $1 Doesn’t Actually Mean $1 | Planning for Profit Podcast

Today we’re talking all about marketing math and when a dollar doesn’t actually mean a dollar. Highlights:  How online marketers are using "marketing math" to boost their authority and sales Why you shouldn't take the term "7 figure business" at face-value The difference between vanity metrics and metrics that matter What truly constitutes price and value...

Episode 038: My Word For The Year | Planning for Profit Podcast

On this episode I'm sharing my word for the year and talking about how my word just might help you have your biggest year yet. Highlights:  What I learned from my daughter's dance team competition My word of the year for 2019 How choosing a word for the year can help keep you focused Links and Resources...

Episode 033: What Is An Integrator? And Do You Need One? | Planning for Profit

Today I'm talking all about visionaries and integrators and what those terms (and roles) mean for your business. Highlights: How I accidentally became an Integrator A closer look at the Visionary and Integrator roles and what that means for your business What my role looks like as an Integrator on various teams Three steps to take...