Kristin Kaplan : Business Planning & Strategy | profit
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Episode 082: Why Hiring An Integrator Won’t Fix Your Business | Planning for Profit Podcast

Today we're discussing why bringing on an integrator isn't a one-step solution to growing your business. Highlights:  What it means to step into the CEO role in your businessWhat's keeping online business owners stuckThree reasons hiring an integrator isn't going to fix your business & common misconceptions about integratorsWhat you CAN expect to happen when you bring...

Episode 063: The Secret to Getting Paid Whatever You Ask | Planning for Profit

This week I'm sharing with you the secret to getting customers and clients to pay you whatever you want. Highlights:  What's not working when people are telling you they can't afford your offer.The two words that will get people to always pay you whatever you ask.The time that I truly understood how to eliminate price objections.How...

Episode 051: 5 Tips to Transform Your Money Game | Planning for Profit Podcast

On this episode we’re talking all about money once again! And I’m giving you some of my top tips to increase your prices and transform your money game. Highlights: Why you don't get to decide your value and who does decide what you're worth What you NEED to know to charge higher prices How to use lifetime customer value...

Episode 045: Marketer Math and When $1 Doesn’t Actually Mean $1 | Planning for Profit Podcast

Today we’re talking all about marketing math and when a dollar doesn’t actually mean a dollar. Highlights: How online marketers are using "marketing math" to boost their authority and salesWhy you shouldn't take the term "7 figure business" at face-valueThe difference between vanity metrics and metrics that matterWhat truly constitutes price and value and why arbitrarily setting...

Episode 042: How to Know When to Expand Your Revenue Streams | Planning for Profit Podcast

Today I’m talking about how to know when it’s the right time to expand your revenue streams and add more offers in your business, specifically when it comes to coaching or online programs and products.   Highlights:  Why I decided to make a big pivot in my business model and offer mentoring and coachingFour questions to ask yourself...

Episode 041: How to Create Consistent Revenue with Marketing Funnels with Michelle L. Evans | Planning for Profit Podcast

  On this episode I interview Michelle L. Evans and learn more about how she helps her clients use marketing funnels to create consistent inquiries and revenue.   Highlights:  How Michelle transitioned from a stable job at Microsoft to become a marketing expert with clients of her own.The difference between a marketing funnel and a sales funnel.How utilizing...