Kristin Kaplan : Integrator & Founder, Digital COO Academy | the pricing workbook
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Should you offer discounts on your products and services?

It's a long debated question amongst business owners, should you offer discounts on your products and services? Will your clients think less of your service in the future? But does it matter if you increase your sales? Honestly, there are a lot of schools to thought on this but I for one do NOT believe...

The Wrong Way to Price Your Services & Products

I’ve noticed that many small creative businesses go about the whole pricing thing completely backwards. Meaning they start with what they think their client or customer will pay instead of creating a pricing strategy that makes them what they need to make in their business. Why would you let your client or customer decide what to...

What does it REALLY cost to start a creative business?

So you want to start a business huh? Owning a creative business can be so fulfilling after all you are getting paid (hopefully) to do what you love and you can control your own schedule which are both definite wins! However the road to a profitable business is often a lot longer and more expensive than new...

The Easiest Way to Make More Money in Your Business

Let's face it, as creative business owners, we are always looking for ways to make more money in our business. And to do so we usually add more products, services, and revenue streams, or try to reach more people and broaden our audience, or we increase our prices and charge more money. But there's a...

Business Start-Up Costs – Where to Invest First?

At some point every business owner must decide when and where to invest money to get their business or idea off the ground. Of course we all want to invest as little as possible because new businesses often mean no income…yet. But as with anything in life, less risk equals less reward and if you...

But Are You Making Money?

Owning a business and being your own boss comes with a lot of perks. We get to do what we love, we get to work when we want, where we want, and in our yoga pants, yesterday's shirt, and no make-up if we choose (although I don't recommend it). There are tons of reasons to consider...