Kristin Kaplan : Integrator & Founder, Digital COO Academy | wedding industry pricing
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Should you offer discounts on your products and services?

It's a long debated question amongst business owners, should you offer discounts on your products and services? Will your clients think less of your service in the future? But does it matter if you increase your sales? Honestly, there are a lot of schools to thought on this but I for one do NOT believe...

The Wrong Way to Price Your Services & Products

I’ve noticed that many small creative businesses go about the whole pricing thing completely backwards. Meaning they start with what they think their client or customer will pay instead of creating a pricing strategy that makes them what they need to make in their business. Why would you let your client or customer decide what to...

But Are You Making Money?

Owning a business and being your own boss comes with a lot of perks. We get to do what we love, we get to work when we want, where we want, and in our yoga pants, yesterday's shirt, and no make-up if we choose (although I don't recommend it). There are tons of reasons to consider...